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How exactly are you going to get people excited about it? Its estimated that 8 out of 10 businesses will eventually fold, you dont want to be another statistic.
Thats why its important to come up with a great fashion marketing promotion. By using the right tools, youll get the word out about your clothes and have fans clamoring for your goods in no time!
Not sure where to start? Heres a quick how-to thatll help launch your promotion strategy with a few easy steps.
Understanding The Ideal Customer
Before you can conquer the catwalk at Fashion Week, youll need to understand who youre selling to. Ultimately, your target audience is going to determine how and where you set up your marketing campaign.
For instance, are you looking to sell exclusively to businesses? Or perhaps to consumers? Maybe both? Make sure you have a clear sense of your customer base.
Once youve settled the basics, its time to move on to the more complicated aspects of promotion strategy: demographics.
Every business has a demographic. Those who tend to ignore that demo are the ones who are likely to shut their doors within a year. Dont make the same mistake.
Understand the following about your ideal customer:
Where do they live?
How much money do they make?
What is their age?
Where do they tend to shop?
What sites do they spend their time on?
With this information, youll be able to pinpoint ways to reach your audience.
Set Up a Great Looking Website
These days, a business without a website may as well not exist. Think about how you can leverage your website to really cater to your audience.
For a prime example, lets take a look at the website for Nickis. Take a moment to look over the homepage. A few things will immediately stand out.
For instance, a rotating carousel of brands lets you know the types of clothing they sell. Furthermore, the 3 large images (Girls Boys Babies) lets you know who theyre selling their clothes for.
Why is this such an important feature? Because it takes the guesswork out of browsing. You dont have to wonder whether Nickis has your favorite brand for your child the info is all right there.
Also, make sure you have a blog set up. You can use it to post content, but also advertise to your market. Its a win-win for your business and SEO!
Use Social Media in Your Promotion Strategy
If you want to find your customer base, go where they already are: social media. Millions of people use social media on a daily basis, so finding your customers is all about a few things. First, join public fashion groups.
Be upfront about who you are and what youre hoping to achieve with your business. The contacts in these groups are absolutely invaluable.
Youll also want to make sure youre engaging with your customers on a regular basis. Ask questions and be sure to respond when customers have questions of their own. The more you respond, the more theyll relate to you as a brand.
Final Thoughts on Running a Promotion Strategy
Running your promotional campaign isnt going to be easy or quick. Itll require patience and a ton of learning. Be sure to follow these tips and pay attention to your analytics.
Its okay if you need to make changes along the way! Whats important is that youre getting yourself and your brand out there.
For more great content, be sure to keep checking Article City. Whether you need help learning about websites or want some more marketing tips, were here to help your business grow.
