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LinkedIn Recommendations are a natural evolution of references and letters of recommendation. However, they often are more credible than these traditional documents, because it is harder to fake a Recommendation on LinkedIn than it is to forge a letter. Since many companies are restricting reference checks to verification of title and dates of employment, a LinkedIn Recommendation from a supervisor and/or coworkers carries weight.
LinkedIn has been described as a reputation engine. Thats an apt description, because your reputation does precede you online not just in your work history, but also in your LinkedIn Recommendations.
Someone looking at your Recommendations wants to know two things:
What are you like?
Are you good at what you do?
Recommendations are also vital in increasing your visibility on LinkedIn. In order for your profile to be considered complete, LinkedIn also requires you to receive a minimum of three Recommendations. According to LinkedIn, Users with Recommendations in their profiles are three times more likely to receive relevant offers and inquiries through searches on LinkedIn.
In addition, you can enhance your own reputation by providing Recommendations, because people viewing your profile can see (and read) the Recommendations you make. (Go to the persons profile on LinkedIn, and on the right-hand side of the page, youll see a box for (Name) Recommends.) You can see excerpts of their Recommendations, or click the link for See all Recommendations.
Recommendations can also provide Search Engine Optimization (SEO) results meaning, they will help you get found both on LinkedIn as well as on search engines. Use industry-specific terminology in your Recommendations. Keywords included in LinkedIn Recommendations also receive emphasis in search engine results especially searches within LinkedIn. When conducting a keyword search, all the keywords in a profile are indexed, and profiles with a high match of relevant keywords come up higher in the results listings. Although LinkedIns specific algorithms are secret, some experts suggest that keywords in Recommendations receive double the rankings of keywords provided in the profile itself.
How many Recommendations you have on your profile depends on how many contacts you have. A good guideline is 1-2 Recommendations for every 50 connections. Ideally, these will be a variety of individuals not just supervisors, but co-workers, people you supervise, and clients/customers. Choose quality over quantity.
Recommendations should be built up over time. Because Recommendations have a date attached to them, dont try to solicit all of your Recommendations at once. Dont write and send your Recommendations all at once either. Recommendations are date-stamped, so the reader will be able to see when they were added to your page. Its best if they are added gradually, over time.
In this guide, well start with what to write in the Recommendation, and then show you how to actually make a Recommendation on LinkedIn. Finally, youll learn how to request your own Recommendations on LinkedIn.
Formula for a LinkedIn Recommendation
Before you write anything, take a look at your contacts LinkedIn profile. Align your Recommendation with the individuals LinkedIn profile. Tie in what you write with their headline, summary, and/or experience reinforce the qualities they want to emphasize in the Recommendation you write. Look at the existing Recommendations theyve received too.
Some things to consider include:
What are they good at?
What did they do better than anyone else?
What impact did they have on me? (How did they make my life better/easier?)
What made them stand out?
Is there a specific result they delivered in this position?
What surprised you about the individual?
Choose the qualities you want to emphasize in the person you are recommending. You may choose to use what author and speaker Lisa B. Marshall calls The Rule of Threes. Simply stated, concepts or ideas presented in groups of three are more interesting, more enjoyable, and more memorable.
In general, you will want to showcase transferable skills, because these will be the most relevant for your contacts when they are using LinkedIn for a job search or business development.
The top 10 skills employers are looking for in employees are:
Communication Skills (verbal and written)
Integrity and Honesty
Teamwork Skills (works well with others)
Interpersonal Skills (relates well to others)
Motivation/Initiative
Strong Work Ethic
Analytical Skills
Flexibility and Adaptability
Computer Skills
Organizational Skills
These are the types of attributes you can focus on in your Recommendation. Use the following formula for a LinkedIn Recommendation to write a great Recommendation.
Here is a simple formula for a LinkedIn Recommendation:
Start with how you know the person (1 sentence). Give context for the relationship beyond just the job title and organization/company/school, although that can be a good way to start your Recommendation. (Ive known Amy for 10 years, ever since I joined XYZ Company. She was my lead project manager when I was an analyst.)
Be specific about why you are recommending the individual (1 sentence). What qualities make him or her most valuable? Emphasize what the person did that set him or her apart. What is his work style? Does she have a defining characteristic? To be effective, Recommendations should focus on specific qualifications.
Tell a story (3-5 sentences). Back up your Recommendation with a specific example. Your Recommendation should demonstrate that you know the person well so tell a story that only you could tell. And provide social proof in the story give scope and scale for the accomplishments. Dont just say the individual youre recommending led the team say he led a 5-person team, or a 22-person team. Supporting evidence numbers, percentages, and dollar figures lends detail and credibility to your story.
End with a call to action (1 sentence). Finish with the statement I recommend (name) and the reason why you would recommend him or her.
In the first sentence, you describe how you know the individual and give context about why you are qualified to recommend him or her.
(Name) and I have worked together
Ive known (name) for (how long)
For the second bullet point, you can set up the description of his or her qualities by providing an overview sentence. Here are some examples:
Able to delegate
Able to implement
Able to plan
Able to train
Consistent record of
Customer-centered leader
Effective in _________
Experienced professional in the _________ industry
Held key role in _________
Highly organized and effective
High-tech achiever recognized for
Proficient in managing multiple priorities and projects
Recognized and appreciated by
Served as a liaison between _________
Strong project manager with
Subject-matter expert in _________
Team player with
Technically proficient in _________
Thrived in an
Valued by clients and colleagues for
Well-versed in the
For example:
Mike had a consistent record of delivering year-over-year sales revenue increases while also ensuring top-notch customer service, working effectively with the entire 7-member sales team to make sure the clients needs were met.
Jill is a subject-matter expert in logistics, warehouse planning, and team leadership. Her ability to take the initiative to ensure the thousands of items in each shipment were prioritized for same-day processing made her an indispensable member of the management team.
For the storytelling section, you can choose a Challenge-Action-Result format to describe the project:
Challenge: What was the context for the work situation on the project? What was the problem that the project was designed to tackle?
Action: What did the person youre recommending do? What was their specific contribution?
Result: What was the outcome of the project and can you quantify it?
Choose descriptive adjectives to include in your Recommendations. Instead of describing someone as innovative, choose a word like forward-thinking or pioneering.
Here are some other descriptions:
Accessible
Accomplished
Accurate
Ace
Achievement-oriented
Action-driven
Active
Adaptable
Adept
Adventurous
Aggressive
Ambitious
Analytical
Articulate
Assertive
Authentic
Authoritative
Award-winning
Bilingual
Bold
Bright
Budget-driven
Calm
Capable
Caring
Charming
Cheerful
Collaborative
Colorful
Committed
Communicative
Community-oriented
Competitive
Computer-savvy
Confident
Congenial
Connected
Conscientious
Conservative
Convincing
Cooperative
Courageous
Creative
Credible
Culturally-sensitive
Curious
Customer-focused
Customer-oriented
Daring
Deadline-oriented
Decisive
Dependable
Detail-minded
Detail-oriented
Determined
Devoted
Diligent
Diplomatic
Directed
Discreet
Dramatic
Driven
Dynamic
Eager
Earnest
Easygoing
Effective
Efficient
Eloquent
Employee-focused
Empowered
Encouraging
Energetic
Enterprising
Entertaining
Enthusiastic
Entrepreneurial
Ethical
Exceptional
Experienced
Expert
Expressive
Extroverted
Fair
Flexible
Forceful
Formal
Forward-thinking
Friendly
Fun-loving
Funny
Future-oriented
Generous
Genuine
Gifted
Global
Goal-oriented
Happy-go-lucky
Hardworking
Health-conscious
Healthy
Helpful
Heroic
High-energy
High-impact
High-potential
Honest
Humorous
Imaginative
Impressive
Incomparable
Independent
Industrious
Influential
Ingenious
Innovative
Insightful
Inspiring
Intelligent
Intense
Intuitive
Inventive
Judicious
Kind
Knowledgeable
Likable
Logical
Loyal
Market-driven
Masterful
Mature
Methodical
Meticulous
Modern
Moral
Motivated
Multilingual
Multitalented
Notable
Noteworthy
Objective
Observant
Open-minded
Optimistic
Orderly
Original
Organized
Outgoing
Outstanding
Passionate
Patient
People-oriented
Perceptive
Perfectionist
Performance-driven
Persevering
Persistent
Personable
Persuasive
Philanthropic
Pioneering
Poised
Polished
Popular
Positive
Practical
Pragmatic
Precise
Principled
Proactive
Problem-solver
Productive
Professional
Proficient
Progressive
Prolific
Prominent
Prompt
Proven
Prudent
Punctual
Quality-driven
Quick-thinking
Quirky
Reactive
Refined
Reliable
Reputable
Resilient
Resourceful
Respected
Responsible
Results-driven
Results-oriented
Rigorous
Risk-taking
Safety-conscious
Savvy
Seasoned
Self-accountable
Self-confident
Self-directed
Self-driven
Self-managing
Self-motivated
Self-starting
Sensible
Sensitive
Service-oriented
Sharp
Sincere
Skilled
Skillful
Sophisticated
Spirited
Spiritual
Steady
Strategic
Strong
Successful
Supportive
Tactful
Talented
Task-driven
Team-oriented
Team player
Technical
Tenacious
Thorough
Tolerant
Top-performer
Top-performing
Top producing
Tough
Tough-minded
Traditional
Trained
Trend-setting
Troubleshooter
Trusted
Trustworthy
Undaunted
Understanding
Unrelenting
Upbeat
Valiant
Valuable
Vaunted
Versatile
Veteran
Visionary
Vital
Warm
Well-organized
Well-versed
Willing
Winning
Wise
Witty
Worldly
Youthful
Zealous
Make sure the Recommendation you write is clearly about the person youre recommending. That sounds like common sense, but many Recommendations are too vague or too general they could be about anyone, not this specific individual. To be effective, the Recommendation you write should not be applicable to anyone else.
Recommendations that you write should be:
Genuine
Specific
Descriptive (with detailed characteristics)
Powerful (including specific achievements, when possible)
Memorable
Honest/Truthful (credibility is important; avoid puffery or exaggeration)
Length is an important consideration when writing LinkedIn Recommendations. Keep your Recommendations under 200 words whenever possible. Some of the most effective LinkedIn Recommendations are only 50-100 words.
You may find it useful to look at other Recommendations before writing yours. You can do a search on LinkedIn for others with that job title and check out the Recommendations on their profiles.
You can use LinkedIns Advanced People Search function to conduct a search. At the top right-hand side of the page, click the Advanced link next to the People search box. You can enter in keywords or job titles to find profiles related to the type of Recommendation you are writing. You can then browse the listings that come up as matches and check out the Recommendations on those profiles.
Consider drafting your Recommendation in Microsoft Word or a text editor. Because LinkedIn does not have a built-in spell check function, this will help ensure your text does not contain spelling errors. You can also check your grammar in Microsoft Word, and use the Word Count feature to determine the length of your Recommendation. Now youre ready to actually create the Recommendation in LinkedIn.
How to Make a Recommendation
Under the Profile menu, choose Recommendations." This will take you to a separate screen where you can manage the Recommendations youve received and make a Recommendation. You will also see tabs on this page where you can view your Sent Recommendations and Request Recommendations.
You must either be connected to the individual you wish to Recommend or know his or her email address. Also, the individual must have a valid LinkedIn account. You may find it easiest to use the select from your connections list in the Make a Recommendation section. You can also make a Recommendation from the individuals profile page directly.
The Recommend feature may appear under the Suggest connections button. Or, like on this profile, the Recommend might be in the dropdown menu under Send a Message.
Youll be asked to recommend the person as a:
Colleague (someone youve worked with at the same company)
Service Provider (someone youve hired to provide a service for you or your company)
Business Partner (someone youve worked with, but not as a client or colleague)
Student (they were at the school when you were there, either as a fellow student or as a teacher).
Once youve selected an option, choose Go. Youll be taken to a page where you can create the Recommendation. Youll be asked how you know you know the person and can select the job or school you were at during that time. Paste in the Recommendation text you created in the first section of this report.
In some instances (mainly when selecting Service Provider as the way to recommend the individual), you may be asked to select Top Attributes of the person youre Recommending. LinkedIn will supply some suggested qualities for you to choose from. When you are given this option on the Recommendation page, you must choose three (no more, no less!) but because it autofills the attributes, they may not be as relevant as ones you would choose yourself.
When you are finished, click on the [ view / edit ] link at the bottom of the Create your Recommendation page this link allows you to include a personal message with the notification email. Let the person youre recommending know this is a rough draft and encourage suggestions for improvement.
The person you recommend will get your email notifying him or her that youve made a Recommendation. If you dont receive a reply from the individual youve recommended within a week, follow up and make sure they received it.
Keep in mind that you can change (or remove) Recommendations youve given. Under the Profile menu, choose Recommendations. Click on the Sent Recommendations tab. This will take you to a page where you can see the Recommendations youve written. You can also edit Recommendations from this page, and choose who can see the Recommendations youve written. (Options for Display on my profile to: include Everyone, Connections only, and No one.)
If you want to edit or remove a Recommendation youve written, click on the [Edit] button next to the persons name. This will pull up an Edit your Recommendation page. You can click on the blue Withdraw this Recommendation link to remove the Recommendation. You will be asked to confirm this change. Any Recommendation you write may show up in your Activity feed on LinkedIn even before its approved by the individual youve recommended so keep that in mind.
How to Request Recommendations on LinkedIn
Only ask for Recommendations from people who are relevant to your goals powerful Recommendations come from people who know you and your work. Its better to have a strong Recommendation from a boss than a half-hearted one from someone with a well-recognized name. Dont ask people to recommend you who dont know you well.
Before you ask for a Recommendation, check the individuals profile and see if he or she has written any other Recommendations. Do the other Recommendations theyve written show unique detail? See how many theyve given and see if each one says basically the same thing. If they arent very strong, you may want to consider providing the person with a rough draft of a Recommendation youve written about yourself on their behalf.
To ask for a Recommendation, LinkedIn has a Recommendation request form. Go to the Profile tab and select Recommendations. Click on the Request Recommendations tab. You will be taken to a page that says Ask the people who know you best to endorse you on LinkedIn.
Under Create your message, you will want to customize your request. Replace the existing text with a personalized message. Although LinkedIn gives you the option of sending bulk Recommendation requests, dont do it. Each request should be personalized to the individual you are asking for a Recommendation.
When asking for a Recommendation, ask for one related to a specific project. For example:
Could you provide me with a Recommendation based on our work together on [X Project]? An even better idea is to ask for the Recommendation through more personal means for example, in person, on the telephone, or via email.
In fact, one of the best ways to get a LinkedIn Recommendation is to ask after theyve given you a compliment in real life. If they praise you via email, for example, you could respond with a message that thanks them and says: Are you on LinkedIn? Would you mind if I sent you a LinkedIn request for a Recommendation? It would mean a lot to me to have you say that in a Recommendation on there.
Reciprocation is also a powerful motivation for Recommendations. Generally, if you ask for someone to provide you with a Recommendation, they will expect you to write one for them. (So its a good idea to only ask for Recommendations from someone youd be willing to recommend back!) The reverse is also true sometimes, if you provide an unsolicited Recommendation, the person you recommend will go ahead and write one for you as well.
However, reciprocal Recommendations (I gave you one, so can you give me one?) are less powerful than Recommendations that are freely given. Remember, visitors to your LinkedIn profile can see who you have recommended as well as who has recommended you. Its easy to spot one-to-one (reciprocal) Recommendations.
If you dont receive a response back from someone after requesting a Recommendation or, if you dont feel comfortable following up, consider whether you should be asking for a Recommendation from that person in the first place.
One of the most effective ways to get a great LinkedIn Recommendation is to write it yourself. This makes it easier on the person who you want to recommend you and ensures your Recommendation is specific and detailed.
In this case, your request for a Recommendation might follow this format:
Dear (Name):
Im writing to request a Recommendation of our work together at (company name) that I can include on my LinkedIn profile. To make this easy for you, heres a draft Recommendation. Feel free to edit this or create your own.
Thank you.
(Your Name)
When possible, give the person youre asking for a Recommendation some context for your request:
Im writing to request a Recommendation on LinkedIn. As you know, Im looking to make a career change, and I believe a Recommendation from you based on our work together on [X Project] would be useful in highlighting my transferable skills.
If Youre Asked to Make a Recommendation
Dont ignore requests for Recommendations. But dont feel like you have to accept all requests to make a Recommendation, either. You can respond back that you dont feel you know him or her well enough to write a Recommendation (or that you dont know them well enough in their work life to recommend them, if you only know them socially). Or you can put them off saying something like, Once weve worked together for a while, Id be happy to write a Recommendation for you.
So-called character references (also called personal references) dont have much of a place on LinkedIn, where the emphasis is on Recommendations from people you have worked with (professional references). You can say something like, Although we know each other socially, because LinkedIn attaches Recommendations to specific jobs, I dont feel Im a good fit to write a Recommendation for you.
You will rarely see a negative Recommendation on LinkedIn. Because the content of Recommendations is public, its likely to be positive. Also, because recipients can choose whether or not to display Recommendations, they are not likely to approve negative comments for public display.
And your mom was right: If you cant say something nice, dont say anything at all. However, if you do decide to write a Recommendation, the first question you should ask is: What is the goal? Does the individual want a new job? A promotion? Make a career change? Land a client? Knowing what their goal is in soliciting a Recommendation will help you tailor it to meet their needs.
Look at the individuals LinkedIn profile especially the job description of the position when you worked together. If you are asked to provide a Recommendation, its fine to ask the person to draft their Recommendation for you to work from. Remember, Recommendations you write show up on your profile too, so someone looking at your profile can see the Recommendations youve made for others.
When Someone Recommends You
Youll receive a notification when someone Recommends you. The notification will be emailed to the email address you have on file with LinkedIn. When you click on the link at the bottom of the email, you will be taken to the same message in your LinkedIn account (you may need to sign into your LinkedIn account, if you are not already). It will ask you if you want to Show this Recommendation on my profile or Hide this Recommendation on my profile. Choose one option and then click Accept Recommendation.
After you click Accept Recommendation, youll receive a Recommendation Confirmation. This screen will also give you the opportunity to write a reciprocal Recommendation.
If you find an error in your Recommendation, or its not specific enough, you can click the Request Replacement link and it will automatically generate a request for a change with an email to the individual who wrote the Recommendation.
The best way to handle a Recommendation that you dont like is simply to ask for it to be changed. But instead of asking them to change the whole thing, address specific issues in the Recommendation that you would like changed. I like what youve written, but I was wondering if you would correct the statement where you said I brought in $200,000 in revenue; my records from that time show that the figure was closer to $375,000. Replace the standard text in the message with your custom message.
What If You Change Your Mind About Displaying a Recommendation? You can also choose to remove Recommendations from your profile, even after theyve been published.
Here is how to manage the Recommendations already on your LinkedIn profile. Choose Recommendations from the Profile menu. The default tab on the Recommendations page is Received Recommendations.
At the top of the page, it will show you any Recommendations youve received that have not yet been added to your profile. The second section is Manage Recommendations Youve Received. In the section below that heading, youll see a list of your current positions and any Recommendations youve received, associated with each job position youve listed in your profile.
If you click on the Manage link, you will see the Recommendations youve received for that position. You can click the checkbox above the word Show and it will change that Recommendation to hidden on your profile. When you click Save Changes at the bottom of the page, it will remove that Recommendation from being visible on your profile.
You can also request a new or revised Recommendation on this page. You can also refuse Recommendations. When you receive a message notifying you of the Recommendation, choose Hide this Recommendation on my profile. Then, click Accept Recommendation. This will acknowledge receipt of the Recommendation, but it will not be visible on your LinkedIn profile.
These are the best ways to handle a Recommendation that you dont like if youre not willing to contact the person who recommended you and ask for changes.
Final Thoughts
Recommendations matter but who they came from is sometimes more important than what the Recommendation says. A Recommendation from a higher-level person makes more of an impact than one from colleagues. You can often judge a Recommendation by the quality of the person writing it.
Dont write or display bad Recommendations on your LinkedIn profile. Bad Recommendations are those that are:
Generic
From people who dont have a clear understanding of you and/or your work
Written without context (how they know you, how they worked with you)
Old or outdated
LinkedIn does allow you to go back and edit Recommendations after theyve been posted, but remember: You never get a second chance to make a first impression
Author's Bio:
Michelle A. Riklan is a Certified Professional Resume Writer and Career Expert.
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